In short, these labels are used for a variety of purposes, most of which revolve around informing the buyer about the product. However, well-designed tags can have more uses. They play a key role in developing a brand image and public perception of the product before the customer has even worn it. Most brands like Nike, Levis and Pierre Cardin spend considerable time and effort trying to refine their clothing tags. Their labels are often aesthetically pleasing and a work of art in themselves, setting up a view of what the consumer can hope from the clothing. They can influence brand image and boost sales.
Imagine going to a clothes shop and walking through the aisles. You spot a sweater that looks attractive and good enough for you to consider. You walk over to it and feel the fabric and take it out of the rack to look at it closely. In a few minutes, you have determined that the product looks good on you, is fashionable and will be a good buy.
Here starts the role of the label. If the label is attractive enough (let us assume that price is not a factor, as all sweaters cost the same), the customer will have a good last impression as well, helping them make the decision to buy it. The same scenario can happen in reverse as well. The customer looks at the card first, does not like its quality, assumes the same about the clothes and moves on.
This is not a mere hypothetical situation. Surveys show that around 40% of customers take into account the impact of the label of a product, and the quality of the product’s tag printing. And that is the only reason why companies spend time and money on perfecting it.
There are some other reasons why tags are important. They allow you to effectively target your audience, help in customization and branding of your clothing products, help provide information about the product to the customer, and can be used to connect with the buyer by telling the company story, or a personalized note etc. in short, we know that tags and labels are important and we need to focus ion how to present them well to potential customers.
Now that we know how important the visual stimulus provided by our label is, we can take a look at some artistic ideas that will make it more attractive and inviting to the customer. We have made a list of some creative ideas that will make your tags look beautiful and unique, and can be incorporated easily:
Make sure that the color you use is according to the design. It should not clash with the shade of the clothing. You can use Pantone colors to avoid the risk, but it will make your label standard and boring. However, contrasting colors are very appealing. It should be according to the target audience. If the clothing is for babies, the label should be bright and bubbly. If it is formal wear, the color should be dark and formal, so as to give a formal look. Even if it does not seem important, the color is one of the major visual stimulus that the brain responds to, and subconsciously influences the choice of the customer.
What is that your tag is going to display? It is the logo or the brand name. In order to create an impact, make sure that you design them perfectly, and as creative as possible. You can use a good designing and printing company to help you with this. As for the brand name, make sure that the typography is on point. The font, style, message, everything creates impact.
The standard practice of printing luggage tags that are simple and functional is ineffective. Go for a new approach. Apart from the logo, there should be some more art and images on the tag. If the clothing is for women, you can go more feminine patterns like flowers, and geometric designs for men. Add images of cartoons and animals for children. Make sure that you use a good hang Tags Printing service for high-quality images that are appealing.
Look for different materials to print your messages on. Woven tags made of satin, velvet, and even bamboo fibres are in fashion, as they are more exquisite and look more elegant than cardboard. Apart from that, look for other materials to print your information on. Eco-Friendly brand is using leaf-patterned tags, while outdoor clothing is using tough, leather tags. Make sure that the label is according to the use of the product.
Decide upon the size according to the information you are going to provide on it. You can provide the brand story, like Nike and Hermes, or you can go for a simple quote, like Burberry. Text positioning is important. It should be clear and not jumbled up. The text should look inviting, and not messy, and a well-sized label will help you do that.
Printing tags for gifts or clothes, the objective is to impress. To stand out, use a few techniques to make your standard piece of information something much more than that. Instead of using the old string to attach it to the cloth, use wooden or aluminium based strings to give a luxury effect. Instead of the standard rectangle tag, go for more creative shapes. 3-D shapes will definitely catch the eye of any individual. Experiment with new designs.
These are some of the ways in which you can go ahead and incorporate effective techniques that will make the most common and basic part of your clothing item to stand out and play a big role in influencing customer choice.